





1. Angela, age: 21
Bio: Angela is a college student who works a minimum-wage job. She supports herself, and to stay on track with what she has to pay off, she makes a budget for everything she needs. She has a budget for makeup she needs to buy, but there are so many stores she can go to, but she wants to go to the store with the lowest prices.
Goals and Needs: Angela wants to go to one store with the lowest prices for the makeup she needs.
Story: “As a college student on a budget, I need to make sure I can save as much money as possible.”
Main Task:
2. Catherine, age: 40
Bio: Catherine is a mom of 2 kids. She has a budget for groceries for the week. She goes to 3 grocery stores to save money because they have different products on sale. Before shopping, she goes to the websites of the three grocery stores, compares prices, and checks out the deals. This is very time-consuming for her, and she would rather spend the time watching her kids.
Goals and Needs: She wants the best deals but does not want to spend so much time looking up each item on three websites.
Story: “As a mom, I do not have a lot of time for myself, so I wish all the stores were in one location, so I don’t have to keep switching tabs.”
Main Task:
3. Andrew, age: 25
Bio: Andrew likes to go to the gym and take protein to help him reach his goals. The protein powder he takes is expensive, so to save money, he likes to buy it when it's on sale or two-for-one.
Goals and Needs: Andrew is very busy and cannot go to the store to check if the protein powder is on sale. When he runs out of protein powder and goes to buy more, it's rarely on sale.
Story: “I wish I could be notified of when my protein powder is on sale, so I don’t keep buying it at full price when I run out.”
Main Task: